Who Is This Cowgirl?
So here’s the low down. Barbara has been a top producing real estate agent in the near East Bay for 13 years and counting. She recently joined the Berkeley-Elmwood office of McGuire Real Estate. For the past 9 years, she has been the Top Producing Realtor in Prudential’s Berkeley offices of over 70 agents, and in the top 2% of Prudential nationally.
In a previous life, Barbara was a Copywriter and Creative Director for advertising, having worked at Hal Riney&Partners, Chiat/Day, and a host of others in San Francisco, New York and LA. She was one of the original team who launched te Saturn car. And somewhere along the 15-year road, she must have picked up some things about how to market and “package” houses and Buyers.
Her real estate listings in Berkeley/Oakland/Alameda and environs typically sell well above the average agent’s listings. Luck? Perhaps. But maybe, just maybe, it has something to do with the way she markets and advertises, which is a little different than the rest of the corral. In any case, enough to separate a cowgirl from the rest of the boys.
And for Buyers? Well, in the same way she packages houses, she prepares Buyers to buy the home they really want. So they can be successful in the competitive East Bay market … whether it’s a multiple offer situation or negotiating the bottom line price.
That’s all with the help of her team who help her provivde the best service to her clients. A Listing Coordinator who makes sure her listings always look their best, and are marketed to the utmost on the Internet. An Escrow Coordinator who makes sure all transactions are buttoned up through escrow. And a Short Sale Negotiator who knows the banks and helps expedite short sales.
And as to where the cowgirl came from, well, just ask her when you meet her.
